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I have experimented with Facebook for several months now.

I decided to sleep through it when Friendster and MySpace made the raging rave in social networking tools. But when Facebook.com came around with the open applications in May, I got hooked.

To put it simply, Facebook is an uncanny combo of a multi-level marketing (MLM) scheme interlaced with the theory of Six Degrees of Separation. It's a killer app that glues you to insane loyalty, and you keep going back to the homepage several times a day.

Apparently, Mark Zuckerberg (purportedly a Harvard dropout) has the right formula for Facebook -- you need to publish your real identity to make it work for you -- and he mouse-traps real people with real connections on one common page!

I am writing a detailed copy of my user experience in the up-coming edition of SURF! magazine. There is a sneak preview in my CNet Asia blog, Lemak Lamang.

I am telling you how human beings are voyeurs in disguise, and how Facebook satisfies all your Freudian desires in the cyberspace.