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Researching on LG's new line of WiMAX mobilephones and market response to LG Shine, I stumble on a microsite hidden in LG UK's site under the Black Label Series. It points me to LG-Blog that runs on Wordpress 2.0.6.

The LG Blog that I look at features LG Chocolate Blog, the first Black Label Series, and LG Shine Blog, the second Black Label Series.

That opens up a whole new world of Blogger Relations in the entire business communications strategy -- exactly what Ghazalie Abdullah and the Malaysian Chapter of IABC were talking about all this while!.

LG Shine Blog at http://shine.lgbloggers.com

This LG blogger relations strategy appears to be well-thought of by whatever was helping them design the customers engagement campaign. Here's the context given to the LG Blogs:

LG recognises the influence that the internet has on people’s perceptions and purchase intentions and is keen to engage with consumers online.

They realise that consumer-to-consumer recommendations carry a higher trust factor than virtually all other forms of advertising, and that word of mouth is a frequent factor for purchase. They also recognise that bloggers are the most important initiators of online conversation right now.

In our (see who we are) first official blogger relations programme, we had a basic premise:

* Connect with the key online influencers
* Send them a pre-release version of the Chocolate phone
* Let them use it
* Find out what they thought

There was absolutely no obligation for the bloggers who took part to write about the phone - it wasn’t a condition of participation.

LG has asked us to conduct a similar programme on their behalf for the second phone in their premium Black Label series - LG Shine.

We’ll be using this blog to:

* Explain what we’re doing
* Provide information on the campaign
* Link to reviews and mentions (good and bad)
* Make announcements
* Comment and respond on thoughts and questions

We’ll be doing some of the same things again - such as sending phones to bloggers for review - and some new things too.

To view our Blogger Code of Conduct please click here.

If you have any questions, concerns or comments on any part of what we’re doing or how we do it, please get in touch.

Blogosphere here might not be as big as in the US and UK, but we are slowly making a presence as opinion influencers and online conversation initiators.

What we need is a demonstrable model anchored on some form of business-like code of conduct. I am pleased to be helping push the sail a little in Malaysia.