Screenshots

I thank Screenshots friends, former and practising journalists for responding overnight to my call for resources that point to code of ethics for professional PR practitioners.

With your effort, I have been given links and contacts to the Institute of Public Relations Malaysia (IPRM), International Association of Business Communicators (IABC), the International Public Relations Association (IPRA), and the Public Relations Consultants Association of Malaysia (PRCAM). I have also revisited "The Mexican Statement" of 1978, a declaration before Internet Time.

As it is, I was trying to figure out if a PR consultant holds any moral license, carte blanche, to contact newspaper editors to slander this blogger -- who exposed the SMS Scam in intricate details -- as someone harbouring "hidden agenda"?

The PR fraternity must tell us, when confronted with the issue of trust crisis, whose interest shall triumph? The PR company's or the public's? I reckon the 1st World Assembly of Public Relations Associations in 1978 has outlined that for PR textbooks thereafter.

Put it simply, there is honour even among thieves, but PR consultants, AFAIK, aren't thieves and don't deserve to be called as such.

I am now calling for character witnesses to this scumbag in the PR fraternity. I will publish, in due time, some official email exchanges for the benefit of the PR practitioners community, and the general public per se. This is no longer the day of Daim nor of people typing on quarto-sized paper.

Please email me in private or via the Conversations section of this blog entry.