Screenshots: LG Chocolates for stylish consumers

LG Electronics launched three new luxury versions of the bestselling Black Label 'Chocolate' series in Kuala Lumpur yesterday, targeting at stylish consumers.

There are the LG Chocolate Gold, LG Platinum -- both are variants of KE800 -- and a 3G handset, LG KU800.

IG Kim, CEO and Managing Director of LG Electronics (M) Sdn Bhd at the launch.

LensaPress photo by Jeff Ooi

The Chocolate Gold and Platinum handsets, which carry an upgraded 2 mega-pixel camera, come with an upgraded class-leading MP3, MPEG-4 and A2DP stereo Bluetooth functionality. With the addition of an external micro SD memory card, a 5-band graphic equaliser and an FM radio, these two models also act as stylish music players for those who crave for music on the move.

On the other hand, the 3G Chocolate handset (KU800) is a mere 1.8mm thicker than the regular Chocolate. It offers a palette of advanced functions you would expect from a 3G phone, including a full web browser, video telephony, video/audio streaming a 2 mega pixel camera and a camcorder. There is a micro SD memory slot for storing more music and movies.

More pictures of the launch are available on LensaMalaysia.com.

The original ‘Black Label’ version has sold over 8 million handsets worldwide since its launch in May last year, according to IG Kim, CEO and Managing Director of LG Electronics (M) Sdn Bhd.

However, Chocolate Gold is a limited edition, as only 6,000 units were made for worldwide distribution.

As of to-date, there are nine variants of the LG Chocolate phone, namely LG Chocolate, LG Chocolate Deep Wine, LG Chocolate Pure White, LG Chocolate Sexy Pink, LG Chocolate Gold KE800, LG Chocolate Platinum KE800, LG Chocolate Folder KG810, LG Chocolate Card KE820 and LG Chocolate 3G KU800.

The LG Chocolate Gold phone and the LG Chocolate Platinum phone will retail for RM1999.00 and RM1,499.00 respectively, while the LG Chocolate 3G KU800 is priced at RM1,599.00.

These phones will be available from February 28 onwards through LG Mobile Dealers and Zitron Dealers.