Google buys YouTube for US$1.65b
After days of market speculation, it was announced that Google will acquire YouTube for US$1.65 billion.
It's a significant development for Web2.0 as bootleg videos will be another Google asset, indexed and systematically searchable.
It also means that Google has a formula to overcome the barrage of copyright-infringement lawsuits that YouTube has faced.
Comments
Jeff,
There is a typo error.
Should be YouTube instead of TouTube.
There is an official post from Google
http://www.google.com/press/pressrel/google_youtube.html
Posted by: alangoh
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October 10, 2006 09:33 AM
Wonder how will Google run Google Video. Perhaps it will be assimilated into YouTube.
Posted by: balow
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October 10, 2006 10:29 AM
looks like google can't beat youtube with google video. google does what google does. if you can't beat them, buy them!
Posted by: kadir rahman
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October 10, 2006 10:43 AM
http://investor.google.com/webcast.html
Listen to the QnA session, pretty informative
Posted by: C-Fu
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October 10, 2006 11:27 AM
The purchase solved a BIG Google problem of what to do with all the cash and equity the company has acquired. Google has a market capitalization of $128 billion and had $4 billion Cash At Hand laying around its Mountain View, Calif. Offices. The buy fits Google's pattern of buying small, early stage companies and entering a space where someone else has already established a reputation in. Read details, Google outbids 9 potential buyers at
http://powerpresent.blogspot.com/2006/10/google-bought-you-tube-for-us165.html
Posted by: mwt
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October 10, 2006 11:39 AM
I see it as BIG mistake from Google.
Start of a Re-RUN of the dot.com bubbles +- 10 years ago?
Posted by: cindy
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October 10, 2006 06:14 PM
On the deal, Mermigas wrote:
http://tinyurl.com/953ct
while Forrester's Haven foresaw:
With more than half of adults (53% of consumers 18 and older) stating that they view online video, we're witnessing the early signs of mainstream adoption of Internet video. Given that Gen Xers and Gen Yers view video more often than older generations, this sought-after audience is a prime target for video advertising. However, with diminishing effectiveness of standard online ads, marketers need to be more creative with their messages and targeting. To leverage online video in order to target customers effectively, marketers must think like content providers by creating entertaining video, not just placing ads. Some retail brands, such as Amazon, Borders, Best Buy, and Gap, actually have significant numbers of their customers viewing online video — making them a prime target.
Posted by: Neil
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October 10, 2006 10:29 PM
Actually, YouTube doesn't have many lawsuits against them. Lots of cease and deceist letters yes, take down notices yes. But not lawsuits.
A lot of that has to do with the fact that YouTube did not have enough money to make it attractive for a big time lawsuit.
Now Google owns it, that's a whole different ballpark altogether.
Posted by: James
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October 11, 2006 10:04 AM