Al Gee… it’s a slim, slider Chocolate
What else do I need when I already have a 3G phone?
A ‘Form Factor’ that combines style and functionality. That’s what I told myself, very much a nerd who carries two handphones out of necessity, with the older one needing an urgent upgrade.

LG Mobilephone: KG800 (Chocolate)
FORM FACTOR: Slim... functional
Never a fan of clamshells but persistently harbouring a dislike for keypad lock, I started to look around for a slim slider. That will take care of the extra weight around my waist-pouch and the pant pocket, and those messing around to unlock the keypad whenever I should type in a haste.
OK, may be one that glows at night and in dark corners since I won’t be nocturnally docile, if you get what I mean.
Talk of ‘Form Factor’, I remember seeing one Motorola RAZR phone during my recent trip to the US. Cool. But I didn’t really have time to play with one. Ever since, I have been reading about slim sliders being the in thing for 2006. Samsung has the SGH-D520, and Sony Ericsson has W850i. Haven’t been there, haven’t done that, though.
In early May, I finally read about the sexy launch in the UK -- yes, think Coleen McLoughlin -- of LG’s KG800, which was already ragingly popular in South Korea. Apart from a ₤5 million marketing campaign, a blog -- http://chocolate.lgbloggers.com -- was launched to coincide with that LG slim slider, now pet-named Chocolate (http://my.lgmobile.com).
I've always paid attention to blogs being made an integral part of a marketing campaign. This one from LG must have been made for my liking.
Watch this video (wmv format, 1.2MB).
So, you can imagine how delighted I was to be among the earliest in the country to preview the Chocolate when LG Malaysia passed me one earlier this week. Yes, the Chocolate will be launched nationwide covering 9 cities in Malaysia, with Kuala Lumpur kicking off on May 29.
FORM FACTOR. The LG KG800… okay okay, the Chocolate, is slim true to sense, packing a 9.5 x 4.8 x 1.5cm black body that comes with a 2-inch, 176 x 220 pixel, 256,000-colour TFT Screen. It's a tri-band GSM/GPRS device (sufficient for me to access the US GSM networks) complete with a 1.3-megapixel camera that handles a 4x digital zoom and supports a 9-shot continuous shooting. Storage is embedded 128MB built-in memory. There is Bluetooth and USB connectivity, and it’s slim enough to nestle coyly on my palm. Nano-inspired?

Wrapping it up is a fibreglass body that is said to be immune to scratches from the usual suspects like coins and keys that you normally keep in the wallet or the pocket alongside the mobilephone.
The Chocolate looks minimalist on the outside, but the feature I like most is the sensor-touch keypad, and the controls that smoulder a deep red, and the LCD that glows when activated, i.e. when it’s slided open. That’s where, on the flipside of the slided LCD, the camera appears and ready to shoot. Let me hasten to say that, unlike my Year 2000 first-generation WAP phone, the spring-loaded slide mechanism works very smoothly on the Chocolate. Very chocolatey as smoothness can be.

It, however, does take a little bit of getting used to when working on the sensor-touch controls. (That’s what you’d experienced with your first iPod, ain’t it?) My initial scepticism of the LCD clarity goes away the moment the screen comes on live. Made to look part of the fibreglass body, the Chocolate's screen is crisp and clear though I tend to smudge it with my fingerprints rather easily. It’s a glossy black body, anyway.
FUNCTIONALITY. As a person dabbling in multimedia content and applications, I have a high level of expectation for a handphone. If it is to play MP3 and video clips, it had better be good. Surprisingly, the Chocolate is, not 100%, but quite measurable to Sony-Ericsson K700i that my wife has, which envies me a lot for its polyphonic audio quality.
The Chocolate has a rather intuitive User Interface (UI). So, the first menu function that I peeped into was the multimedia feature. Seven presets are laid out nicely, namely camera, video camera, voice recorder, MP3, photo album, video album and setting. I try all.
As I have said, I am quite impressed with the audio quality after playing several MP3 clips that are Bluetooth-ed from my notebook. That done, I try out the camera, exerting my demand as a serious amateur photographer using a digital SLR. No big deal with a 1.3-megapixel configuration and a 256K LCD, but the pictures and videos taken with Chocolate are watchable for daylight recordings, and lens focussing is relatively fast. I will test-and-stress this feature further in the next few days.
The set that I have comes bundled with a java-game, named ZooZoo Club. No, I am too old and too busy for that.
Here it is for now, just a quick check-it-out as I have the Chocolate unwrapped. I'll let it ‘melt’ in my mouth in the days to come. Come back again (www.jeffooi.com/toolbox) and I will update you with some photo-shoots and MMS deliveries.
I know Juliet would be reasonably happy with Chocolate's 1,000-entry address book capacity. I'll text her now.
For further details on LG Chocolate Black Temptation Series, visit: http://my.lgmobile.com.
Comments
Seldom see a product review from your blog but I must say this is a good one. Keep it coming...
So what product next? ;)
Posted by: geovanni
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May 28, 2006 10:50 PM
aiya, why no 3G leh....
Posted by: gckiat
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May 29, 2006 12:24 AM
Waiting for them to make a Treo that size.
Posted by: kalium
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May 29, 2006 03:22 AM
LG Mobile....... GRAND OPEN!
zomg
Posted by: C-Fu
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May 29, 2006 06:27 AM
i don't know but i just don't like LG brand... esp. for handphone! when i think of LG, i think more of home appliances like air-con. for me, handphone, it got to be the top 4 - nokia, sony ericsson, siemens, motorolla.
right now i'm using the same phone as your wife, jeff - SE K700i and i love it.
i'm also not a lover of clam-shell phone. i have the fear that with the opening and closing, sooner than later, the hinge will spoil. as for slider phone, maybe the mechanics of its slide is better than that of clam-shell? maybe i will try slider phone.
Posted by: lucia
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May 29, 2006 09:19 AM
Well, if you're thinking of the Samsung,hold your horses. Bought one the other day and put it in the trouser pocket.Took it out to use it and the plasma screen was cracked! Samsung says I have to pay for the replacement despite the warranty as they say it was not a manufacturing defect!
Posted by: oneashburn
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May 29, 2006 06:47 PM
Good try on phone review. Lack of live photos like Mobile88.com 's review. I like the idea of touchpad ..but need time to get used to it.
Posted by: kid
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May 30, 2006 09:06 PM