Is theSun Weekend making ends meet?
theSun Weekend is a good read for its cover story, the personality interview and the columnists. The problem is, being a free paper, it has to make ends meet with sufficient advertising support.
Last weekend's edition carried 24 pages with only two full-page ads (one spot colour, one B/W). There were 12 pages, or 50% of the total pagination, which were absolutely ads-free.
Today, theSun runs four pages of FCFP in-house ads as a 'half-wraparound'..
If this goes on, the free paper may run into financial trouble.
Comments
Never read theSun, as they are so damn stubborn to make the online version Firefox-friendly or god forbit W3C code compliant :/
Posted by: C-Fu![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 07:23 AM
How come we pay for The Star, but they have more ads than news? I'm serious, anyone who does a count of "area of ads" vs "area of news/material/editorials/opinions/reviews" will find that "area of ads" wins hands down.
Posted by: hann![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 07:41 AM
This doesnt make sense , Malaysians always go for freebies.
I think the market for an english paper in malaysia is over saturated. Incorporate it with other free dialies in different languagges would then create an attractive package to the public. and increase the circulation of the paper , (which would requires more capitalization). Which will then give the paper more market penetration , thus driving ad revenues up.
Posted by: brotherlone![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 08:22 AM
word has it that the weekend paper will be dropped when theSun increases its circulation to 200'000. This will happen very soon, like in a week or two.
Posted by: regularguy![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 09:08 AM
I'd gladly pay for theSun weekend... the interviews always impress me... I was born when Dr. M took over and grew up during his reign, so I've always had this notion about local newspapers never saying a bad thing thing about the gomen.. you know what I mean :)
Posted by: suanie![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 09:28 AM
The problem with the Sun is that they have got two incompetent fellows running the newsdesk and so the reporters are not motivated. Only saving grace is that they have got a few good veteran editors who are holding the paper together. I'm interested to find out the motives for today's ad campaign. My advertising friends refuse to say anything but they hint something's up at the Sun. Anyone in the know?
Posted by: samvellu![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 11:23 AM
For me, I think, they want to increase readership.
With an increase in readers, they can easilly snap ads to be put in.
Ads looks for high volume of readers and I do think the Sun can give them this.
The Sun can cover cost of printing from the Ads revenue.
Posted by: Ultimat3![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 01:44 PM
C-Fu, just wondering. Can't that problem be rectified with the IE Tab Options in Firefox?
Posted by: May Wan![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 01:50 PM
The Sun weekend is a great paper to read. Overall the Sun is good read and they write without fear or favour. We should support them.If they beef up the paper and impose a nominal charge, I'll pay for it. The STAR has become too boring.
Posted by: rocky![[TypeKey Profile Page]](http://www.jeffooi.com/nav-commenters.gif)
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March 6, 2006 01:50 PM