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It means DiGi sudah boring lo.

Oh yeah btw, their Corporate Milestone page is stuck in a time capsule lah. most recent entry is on the 1st Nov 2005.

"1 November 2005
DiGi submitted its application for a 3G spectrum, confident a success will give the company a new powerful engine of growth."

Wonder when will they wanna update that page hehe

They have actually upgraded their website (design) too. Guess you have to make some changes once in a while, people will get bored of the same after many years. But what is more interesting to see is how they move on from here, rather than just a logo change, they may have planned some roadshow to introduce the NEW Digi.

I hope it is not a change just for the sake of change. I mean it is one thing to change the logo or the web site or to come up with a new tag line, but if there is no change in the organization mentality, then it is just money wasted.

Witness some GLC such as TNB, MAS & TM.

the new logo... looks a bit dull IMHO.. is DiGi giving sign that they are a bit bored with the market?

Is this DIGI's reaction to its failure to secure a 3G license from the Govt? Perhaps this has already been planned as a promotion blitz in anticipation of this. However as we all know by now, this all came tumbling down like a deck of cards.

I'm not certain whether there would be a change in the way things are being run and organised in DIGI, but one thing is for sure with this : DIGI wants to ensure its customers and potential customers alike, that life goes on without 3G. Heck, it could even be better. Hence its tagline, 'time to change'. The only word missing is the word 'strategy' ;)

Gotta agree with you chappies here though : the logo just got more insipid. So uninspiring. Bah.

What if we kept asking why
--------------------------

DiGi is about ordinary people doing ordinary things achieving extraordinary results. We do it by asking basic questions.

19.03.06 16:31 CET by Morten Lundal

What if we asked even more of those questions?

Over the last few years, DiGi has done remarkably well. It is not easy to be the small guy with some handicaps, fighting with two strong and big players with a lot of advantages. But we have done well. Why? I think it is because we have asked a lot of silly questions and not been too quickly satisfied with the old answers.

Like asking:

- "Why should users pay us monthly fees in addition to what they already pay for their phone usage?

- "Why shouldn't people choose their own value of their reload?"

- "Why do people have to come to us to receive their new postpaid packages instead of us going to them?"

- "Why can't the smallest guy take advantage of being the smallest to be fastest?"

We also asked some internal questions:

- "Why do we have so many managers?"

-?"Why do we have titles?"

-?"What is the actual reasoning behind those 4 things around our desk that we call walls?"

-?"Why do we have so many levels of employee benefits?"

One of the questions we've asked recently is 'why our logo is the way it is" and we didn't feel good about the answer until we adjusted it a little bit. You can see our adjusted logo here and in all newspapers today. We took away the "sail" in the spirit of simplicity and lifted the upper right corner as a statement of aspiration.

So, by asking silly questions, and not stopping till we feel good about the answers, we have come to where we are today. Now we're taking that forward and sharing those questions with the whole nation. In the following days, you will see us asking thought-provoking questions, both to engage Malaysians in general but also to underline the point that DiGi is actually about asking those questions and finding answers that make basic sense.

We'll soon also challenge the established relationship most Malaysians have with their phone at work and our proposition to change that.

So, what if we kept asking more silly questions? The answer to that one is pretty simple. We'll find more intriguing answers and we'll keep standing out. And that, in some way, is what we're here for. To stand out.

Heard Digi CFO and some back-bone staffs joined MiTV...

Anyone knows?

Not true..CFO is a Norwegian, why should he go there? Only person who is there is an ex procurement person. Thats all I heard from insiders.

GiDi, I tend to think that most questions are never too silly. If all else fails, go back to basics. Getting the basics right forms a solid bedrock for all that follows.

Thanks for the enlightenment behind the new logo but then again I'm sure that such adjustments are made to exude a certain/different image to external customers. Surely it has not been done to fulfil the whims and fancies of the powers that be in Digi, right? Hence you can't fault those who comment on what they think of the new Digi logo cos they are not privvy to the knowledge which you have. Hence shouldn't Digi think of having some kind of PR exercise to explain the logic behind its new logo, just like what Celcom did when they changed theirs?

Geovanni, I wouldn't be at all surprised if some staff has gone to MiTV. I doubt it's any finance person. Sales, marketing and content peeps are possible. MiTV is not a telco and hence it is only logical to presume that they do not possess the expertise of those who are in the industry. Hence they purchase those skills and knowledge. The fact that Digi can lose to a media co like MiTV proves beyond all doubt that what is most important in Bolehland is the know-who. Not the know-how. With the necessary cables, MiTV has managed to reel in the 3G license. Land the fish first. After that, just hire the best chefs available to cook it. Situation normal in Malaysia. You can say the writing was on the wall as far as Digi is concerned when MiTV made its bid.

Without " a new powerful engine of growth " what is gonna happen ?
Nothing much just keep doing what they have done best and see if really 3G brings growth to the others !
We as consumers can expect intensifies competition in the non 3 G business and thats good for them (consumers) no?
At least we can see some prices coming down and not UP with the reduced fuel subsidy and only less salmon for the rich Norwegians I guess.
Once again its big business for these players and the staff are well paid too so its time to knuckle down and provide better service at lower prices all around.

richL, competition is excellent for consumers as evident in the telco industry. It has brought about innovation, value for money services, ingenuity and entreprenuership as each strives to outdo each other. Yes, profits may have taken a hit, but heck telcos are still making good money all the same.

Our auto industry should take a leaf out of the telco industry. We all know how the far south the Malaysian auto industry has gone in terms of offering decent cars for decent prices to consumers. Industries of contrasting fortunes from a consumers viewpoint. Anyway, I digress.

GiDi, what you wrote is exactly in tune with Digi's, are you with Digi ? Or do I know you :)

I heard the Malaysian CFO left prior to the Norwegian, and the are quite a number of Digi's management left too, but not to MiTV.

Just activated a digi prepaid last 2 day in order to reduce maxis arpu.
Called 2 the customer service to deactivate voicemail service. Somehow their system got haywired making callers cant reach me and is diverted to digi helpline to leave voicemail.
Called customer service to rectify the problem unfortunately service waz so messed up that i have even to speak to de managers to rectify the problem. after some checks with technical ppl, confirm problem has been rectified and give me a GUARANTEED would work. Would u like to spend 1.5hrs in de wee hours of the morning telling them the problem still exist. Now AWAITING a "Guaranteed" REPLY FROM TECHNICAL people to get back to me in 2 days despite i waz given an express case. WOULD be definately like to lodge a complain with MCM if the guarantee fails.
SO my point is WhaTs de point of REBRANDING if want to make this SIMPLE n EASY.
perhaps they need more of rebranding some peoples brain their.
I think if i migrate even to any telcos, its still de same story cos WE r CASH COWS........

Dear all,

New DiGi logo,
New directions.
Many questions asked,
many questions answered.

You think that's all? Well,
It just doesn't stop there.

Come Monday, 27th March
2006, we have more exciting
news. Be alert! You definitely
do not want to miss this out!

It's "Time to Change"

Hee hee, sound like an ad..

GiDi, you forgot to tell the venue. :D