Celcom slashes pre-paid starter kit to RM4.99
Little Birds say Celcom will slash by half the price of its pre-paid mobile-phone kits, starting Friday, March 3 .
The new price will be RM4.99, the lowest among the three cellular players.
UPDATE: Reuters has the news confirmed. Moral of the story: Competition is good. Monopoly is bad.
Comments
You forgot to include: customer attraction is good, lack of customer retention is dumb.
How many postpaid subscribers of local celcos are not getting more competitive features and benefits?
Posted by: auyongtc
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March 3, 2006 12:10 PM
For the three celcos:- The KILLER price of them all will be that a RM10 topup that will last you for 30 days in term of talk time. At the moment the celcos are still forcing the consumers to use up their minimum RM10 topup within 7 days. This is equivalent to about RM1 just to keep a phone alive.
A RM10 a month means lower monthly minimum to keep the phone alive and hence much much much more people will be able to own a phone. As there are more phones, more traffics will be generated. Easy maths.
A FOC idea for the celcos.
Posted by: Niuku
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March 3, 2006 12:41 PM
Niuku,
You FOC idea may bankrupt the celcos if standby is so cheap. :)
Posted by: mikewang
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March 3, 2006 12:55 PM
Let's read about celcom's dirty plot to charge their customer without their approval before getting too fascinating with their low starting cost.
Posted by: sandkan
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March 3, 2006 01:09 PM
no matter what, the prepaid consumer will be the winner, the post-paid consumer will be loser.
but if they give post paid user a more competitive price, it'll be perfect.
wonder who would start that first?
Posted by: Vertebrato
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March 3, 2006 01:30 PM
As a Maxis post paid subscriber (Jeff, please don't roll your eyes at me, hee hee) I feel that I'm unappreciated. Maybe they feel they do not need to do more since they provide better coverage. As for Digi, since weakness is in coverage, they do reward their post paid subscriber well. I have a friend who is one and his phone bill is about RM100 plus each month. Every 12 months or so, he would receive a voucher for RM1000 ringgit, redeemable for new handphone sets from Digi centres. Sigh......How nice!
Posted by: May Wan
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March 3, 2006 04:28 PM
I have been an 019 customer for the past 8 years.
Absolutely nothing from them.
If not because that number (it's not even an 'ong' number) is in the phone book of my customers and associates, I would have changed to 016 a long time back.
My wife and children are on 016 prepaid.
Posted by: mikewang
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March 3, 2006 06:26 PM
There is absolutely no loyalty for mobile phone users in Malaysia. They spend all their time and money getting new customers so that they can declare that they are the No. 1 operator in the country. And why? Because you cannot carry your number with you when you change service provider. When you can retain your number (like in Singapore), see what the telcos do to retain their customers.
Posted by: JJ
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March 3, 2006 06:39 PM
Is good for foreigners and tourists. RM4.99 is cheapest way for tourist to stayed connected for a week, then set-off to other country, keep the SIM as souveniors, cheaper than giving tips at bar counters.
That's Celcom targeted at their future customer, can retrieved back the numbers in very near future and resell it again.
For the too excited locals, are dumb anyway, not benifits much. Can't imaging a consumer with an expensive handset and could not affort to have RM30 SIM card, what a silly. Charges are the same once activated and use.
For the Northern Southern, is a cheap way to light a fuse, no serious registration required.
Wow...Celcom one stone can kills so many birds. So no more bird flus. Wah Lau e!
Posted by: BaganSPU
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March 3, 2006 10:55 PM
Hey, I'm a Digi user for the past 6 months. They have very good customer retention strategy as compare to Maxis which I have used for the past 6 years. I gonna get my RM450 voucher from Digi soon for the usage of past 6 months. ;)
* This is not an advert for Digi... but from my personal experience which i think good thing should be shared among friends*
Posted by: asSPee
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March 4, 2006 12:15 AM
Cheap prepaid is good for some people, but I hate it because some of my friends (cheapskates, hehe!!) are always changing number. Buy a cheap pack, use it a while and then throw away after no more balance. Then buy another pack, inform everyone of number change ..... no end in the cycle.
Heh, the guy who got RM1000 voucher from Digi. Can share more info? I just don't understand how Digi can make money if you spend RM100 per-month for one year (that's RM1200 over one year) and they can afford to give you RM1000 back. What's the fine prints?
Posted by: chanwk
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March 5, 2006 12:08 PM